SS2021 Rox R&D Survey

The goal of the project is to update the Rox pack (sku 0450) for the SS2021 season as follows:

1. Simplified and streamlined design with lower cost.
2. Similar features to existing model with easy opening, side mesh pockets, etc.
3. Multiple colors and styling that fits with the modern crag demographic.

Please complete by November 15, 2019. Your feedback is invaluable. Thank you!

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What are the main features consumers find important in this kind of product in your market?*

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What are the reference products (products consumers think are the best) for this kind of product in your market?*

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For the product listed as the most important reference product, which features make it the reference product?*

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What are the best selling products for this kind of product in your market?*

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For the product listed as the best selling product, which features make it the best selling product?*

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List 3 known issues with products of this type in your market.*

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List 3 opportunities for improvement for this type of product in your market.*

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If this product is replacing an existing product in the CAMP range, rate the existing product on a scale from 1 to 5 where 5 is perfect.*
Please enter a number from 1 to 5.
If this product is replacing an existing product in the CAMP range, list 3 known issues with the existing CAMP product.*

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If this product is replacing an existing product in the CAMP range, list 3 opportunities for improvement with the existing CAMP product.*

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What is the target manufacturer suggested retail price for this product in your market?*
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What is the target wholesale price for this product in your market?*
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On a scale from 1 - 10 where 10 is extremely important, how important is this product for your market?*
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If you were writing your budget now, how many units of the new product would you budget for next year?*
Additional Comments
Your feedback is invaluable. Thank you.
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