This blog is dedicated to going fast and light in the backcountry. Of late, it seems the Italians have been far more interested in the fast aspect of the motto. Employees of C.A.M.P. recently made a day trip from Premana where the company headquarters is situated in the pre-Alps of Northern Italy to the headquarters of Ferrari in Modena
to see how the fast and light leader in the automotive industry conducts business. What they found is that the approaches are quite similar. Both companies focus on absolute innovation and performance. With this as the primary directive, both companies have forged their names as significant players in the history of ultimate achievement. Just as Ferrari pushes the limits of speed and fashion, C.A.M.P. pushes the limits of what is possible in the mountains.
Posted here are a few pictures taken during the Ferrari tour. The first is the famous Stallion logo. The second is C.A.M.P.’s chief production manager preparing for the tour where he would spend the day meticulously examining the contours and craftsmanship of the automobiles in the same way he examines C.A.M.P. equipment – with a detailed eye for nothing less than perfection. The third image is one of C.A.M.P.’s regional sales directors doing what Italians do best … relaxing and drinking. The fourth is my dream car.
Ciao for now …